Tool-stack categories
Six categories, chosen because they're the software a solo founder is most likely to pay for in year one. Each page is a short, opinionated shortlist of the tools worth considering — not an exhaustive directory of every option on the market. For a deeper side-by-side on the highest-stakes decisions, see our comparison guides.
Email Marketing
Newsletter and automation platforms that don't punish you for having a small list. Featuring ConvertKit, Mailchimp, Brevo, MailerLite, and ActiveCampaign.
02Website & Landing Page Builders
Ship a credible site this weekend without hiring a developer. Featuring Webflow, Squarespace, Carrd, WordPress, and Framer.
03Payments & Invoicing
Get paid by clients and customers without building your own billing system. Featuring Stripe, PayPal, Square, Wave, and Lemon Squeezy.
04Accounting & Bookkeeping
Keep books clean enough that tax season isn't a fire drill. Featuring QuickBooks Online, Xero, Wave, FreshBooks, and Bench.
05Analytics
Understand what's working without a dashboard built for a growth team. Featuring Plausible, Fathom, Google Analytics 4, PostHog, and Microsoft Clarity.
06Customer Support
Answer customers like a team of ten, even when it's just you. Featuring Help Scout, Crisp, Tidio, Front, and Freshdesk.
Prefer a single, decisive answer?
Categories give you a shortlist; our guides go further and name an outright winner for the most common solo-founder decisions, with full comparison tables and FAQs.